I’ve spent more than 20 years in the business and technical worlds and have observed some consistent themes:

  • People have major communication issues.

You’d think that communication improves over time, but experience presents a new set of challenges. As you become more familiar with your work, it’s more likely that you will have trouble communicating. You assume your audience understands the terms that you use every day, and they don’t. You could use a pair of eyes that can help you tailor your message so that people understand what you’re saying.

  • Process creators have a hard time writing instructions.

You’re too close to understand what someone new to the process needs. You know all of the steps, but that doesn’t mean you can write them all down. You might miss a step. You might not explain a step thoroughly. You could fall into the acronym trap and use abbreviations that are meaningless to people outside of your group.

You’re not intentionally confusing your reader. It’s just hard to find that sweet spot where your audience has all needed instructions.

  • Documentation is typically an afterthought.

You’re facing a tight deadline and don’t want to delay the implementation. You’ll be focusing on finishing on and documentation is the first thing to get cut when trying to reach a deadline. Sure, you can write documentation quickly to get back to the ‘real’ tasks at hand, but cutting corners will show and hurt you in the long-term.

You tell yourself I’ll do the documentation when I’ve got some time. Problem is, you don’t have the time because you’re moving on to the next project. You’d rather get paid/record billable hours than go back to polishing up documentation from a completed job.

If you’ve got consultants or contractors for that particular project, they can walk out the door at a moment’s notice and take all of their knowledge with them.

You need an extra pair of hands.

  • Most people don’t know how to set up a social media strategy, and they don’t have the time to learn how to do it.

Setting up a social media strategy doesn’t sound hard, but it takes time to do it right. You’re answering questions including:

⇒ What are the best social media networks for reaching potential customers?

⇒ How often should I post?

⇒ When should I post?

⇒ How should I tailor my message for each network?

⇒ What if I don’t have the time to learn about social media networks?

All valid questions. The best answer I can give you is don’t try it on your own. Reach out to your friendly neighborhood social media strategist, and I can do the legwork for you.

I Can Help!

My Experience: I have over 20 years in IT operations, primarily focusing on business/IT alignment, customer support, and application implementation throughout the software development life cycle (SDLC). I've led process improvement projects ranging from a full ITIL implementation down to streamlining a particular procedure. I created metrics programs to evaluate current performance and identify areas for improvement.   I’ve also developed, updated, and delivered training. I’ve customized training for:
  • Audience size: one-on-one to hundreds
  • Training length: one page guides to 100+ page manuals
  • Training time: 5 minute presentations to 3 day long courses
  • Media: written, instructor-led, online
  • Staff level: entry-level, C-level, and everyone in between
  • Content: between or within technical and non-technical teams
You name it, I've probably written it:
  • Compliance
  • Goverance
  • Run books
  • Knowledge management
  • User guides
  • Blog pages and posts

A Little More About Me

My pet peeves:
  • Incorrect usage of it’s/its.
  • Spelling lose with an extra O (it’s not loose!).
  • Easy to open bottles that aren’t.
I also write fiction.   Etc.

sports balls

I am a recovering fantasy sports addict. Name the sport, I played (yes, NASCAR and golf are included). Now I’m just easy to beat in pick ‘em and survival leagues.


I am the mom of a tween and a teen. Help.

basketballI am addicted to ACC basketball and have had to convince my UVA friends that marrying a UNC graduate does not make me a traitor.

 card-icon-clubI once drew 3 cards to a straight flush and kept my poker face.

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